KEY_0003

KEY_0003 “I Don’t Care”

Wear this if you care too much.
About truth.
About your nervous system.
About what this world does to people who feel everything too deeply.

The image isn’t careless, it’s survival.
This is a protest against emotional commodification.

The media wants your outrage.
The algorithm wants your heartbreak.
The system wants your compliance wrapped in performative rebellion.
But this shirt? It’s the glitch.

“I don’t care” is code.
For: I’m done performing.
For: I’m building my own value system now.
For: The world doesn’t deserve your softness until it learns how to hold it without profiting from it.

This is a key for the quiet resistance.
for the emotionally intelligent, the overstimulated, the misread.

Behind the cynicism is fire.
Behind the fire is grief.
And behind that?
Love. Unfiltered. Unperformable. Unkillable.

Wear KEY_0003 when they expect you to smile and nod.
Or when you’ve run out of ways to say “I’m tired” without sounding dramatic.

It’s not apathy.
It’s clarity.

You don’t owe anyone your emotional labour.

.: Material: 95% polyester, 5% spandex
.: Light fabric (5.6 oz/yd² (190 g/m²))
.: Regular fit
.: Seam thread color automatically matched to design (black or white)
.: Extra large sizes available
.: Regular cut

EU representative: HONSON VENTURES LIMITED, gpsr@honsonventures.com, 3, Gnaftis House flat 102, Limassol, Mesa Geitonia, 4003, CY

Product information: Generic brand, 2 year warranty in EU and Northern Ireland as per Directive 1999/44/EC

Care instructions: Do not dryclean, Iron, steam or dry: medium heat, Do not tumble dry, Do not bleach, Machine wash: inside out in cold water (max 30C or 90F)